Instagram keeps changing. What was cool last year may not be so “hot” today. As a marketer or a business person seeking to grow his/her brand, you should keep up with the trends. The last thing that you want is to look “old skool” on Instagram because that’s how you lose followers.
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In the last few months, Instagram is becoming friendlier to sellers, businesses, and brands. In fact, advertising on this platform is growing tremendously. Instagram Shopping is a new organic selling function that enables you to include links to your content to send your followers to specific landing changes. And, you may want to know that Instagram Shopping has more than 300 million users – more than total Snapchat users. This feature will indeed be a game changer in the days to come.
Social media is all about sharing content, right? While it hasn’t been so easy to share posts on Instagram, you can now use regramming to repost your content. Think of it in the same vein as retweeting. That way, you can reach more people with your content. Regramming, by extension, helps build your brand’s credibility and increase your conversion rate.
Instagram automation is becoming popular by the day. It allows you to control your account with less effort. It also gives you more time to concentrate on other areas of your marketing efforts. Even then, it is important to mention that you should avoid repetitive question responses or tagging one message so many times. Automation enables you to get the most out of your Instagram account, but it doesn’t mean you should ignore the quality of what you’re posting.
The Bottom Line
It looks like Instagram will be here for a very long time. More people use it to advertise their business now, and the numbers keep rising. It is essential, therefore, that you should keep your ears on the ground to know what’s trending and what’s not. Embrace changes as soon as you can and most importantly, implement them for your brand’s growth.